This story was created in paid partnership with Seagate
From blockbuster movies to streaming TV series, digital media – and the data storage needed to support it – is playing a bigger role in entertainment than ever before. Over the past few decades, cinema as a medium has become increasingly digital. The days of shooting on celluloid or videotape, stored on shelves or in vaults, are long gone, with discs and clouds dominating the storage landscape. In fact, over the next two years, total market demand for entertainment and digital media storage is expected to more than double to $10.9 billion, with cloud storage revenues alone estimated at $3.7 billion by 2024.
As Dave Mosley, CEO of Seagate Technology explains, “The sum of data generated by 2025 is expected to accelerate exponentially to 175 zettabytes. [175 trillion gigabytes]. More data is created per hour now than in an entire year just two decades ago. And as video resolution and frame rates continue to increase, storage capacity and performance requirements will also increase at a staggering rate. To put that into perspective, when 8K film comes along, each hour of film equates to 86,000GB of capacity – an almost unimaginable amount of data to process and manage if you’re shooting hours of footage.
With pandemic-related set disruptions and the shift to virtual productions, the need for high-capacity storage is more evident than ever. AR/VR experiences like NBA XR Courtside brought fans “on the court” during an NBA game filmed in 360 degrees. Film and television productions use AR to “merge” virtual sets with actors on a green screen stage in real time, enabling multiple sets on the same stage and faster production. And streaming content providers like Netflix and Amazon Prime are now offering their original content in 4K.
So what new tools are available to manage these massive amounts of data? the Entertainment Technology Center (ETC) at the University of Southern California explored a new storage-as-a-service solution while doing Training effect, an ambitious live action short designed as a test bed for virtual production technology. During filming, the production team relied on a low-bandwidth internet connection that made continuous backups to the cloud impossible. Rather than compromising the integrity of their footage by not backing up production data, the producers backed up all of their cameras on location using Lyve Mobile Bays
During production, approximately 12 terabytes of data per day were generated at the height of the project. The filmmakers also used Alexa LF large format cameras which produced around 2TB per hour of HDR and ARRIRAW footage. Regardless, three saves were created after each scene, with two files ultimately being stored in the cloud and one remaining on portable drives.
Ultimately, the efficient and secure transfer of footage from camera to the cloud helped producers provide their editing crew with remote access to data, allowing post-production work to begin in real time and significantly reducing post-production costs and time. Training effect demonstrated that Lyve Mobile from Seagate can easily and reliably perform high-speed, high-capacity data transfers; promote remote collaboration; and support enterprise-level multimedia workflows.
As we know, the need to manage large-scale data goes beyond film production. Live experiments and digital archiving, for example, are rapidly expanding the need for high-capacity data transfer and storage. For CyArkNamea non-profit organization dedicated to connecting people to historic cultural sites, the challenge of collecting, storing and managing large amounts of data has always been one of their top priorities.
While museums can protect works of art from deterioration, cultural heritage sites like Angkor Wat in Cambodia or Jerash in Jordan are exposed to the elements – at risk of rapidly disappearing in the face of natural disasters, climate change or war. . In order to maintain these impactful and irreplaceable works for future generations, CyArk digitizes and digitally recreates these sites to forever preserve them in our cultural memory. The process begins with the creation of a point cloud, which is done by bouncing laser light off site surfaces. 3D scanners then capture this light, measuring millions of points per second to create a 3D dataset, then connecting the points to form a solid 3D model.
Similar to the film industry, even though they have the cutting-edge equipment – like 3D laser scanners – to make it happen, a major obstacle that stood in their way was the ever-increasing need for storage and data transfer. . An even greater challenge has been posed by the urgently needed digital transformation amid the pandemic. Due to the incredible amount of data created from their projects to date, moving and storing these digital archives for backups and remote collaboration while maintaining data integrity is non-negotiable. Fortunately, the reliable and expandable storage solution, Lyve Mobile from Seagatecame into play and enabled CyArk to securely transfer mass data in days, saving them weeks of lost production due to network transfer delays.
Currently, the role of data in media and entertainment is becoming more important every day. And as this role expands, the industry will face challenges managing the vast amounts of data needed to create immersive experiences, transferring data accessed by remote post-production teams, and storing that data securely, regardless of whatever the capacity. necessary for each project.
The post-pandemic world of media and entertainment relies on modern technology capable of ingesting, transferring and storing large data sets that are easily accessible, such as the solutions offered by Seagate. It depends on safe and accessible data, secure encryption and easy-to-use multi-interface connections. In today’s world, having the right tools to make data-intensive workflows possible is crucial. And with their cutting-edge technology and decades of experience, it’s easy to see how Seagate will be a great partner for all your data solution needs for years to come.