NEW YORK–(BUSINESS WIRE)–October 18, 2022–
Madison Square Garden Sports Corp. (NYSE: MSGS) today announced a multi-year marketing partnership with Piece of Cake Moving and Storagenaming the fastest growing and highest rated moving company in New York, the first-ever official moving and storage partner of the New York Knicks.
Piece of Cake Moving & Storage is headquartered in New York City with local offices in New York, Miami and Los Angeles. Recognized as the 104th fastest growing company in the United States by Inc Magazine in 2022, Piece of Cake is shaking up the traditional moving industry with its unparalleled customer service experience and logistical advancements. Their iconic pink moving trucks and friendly movers are a New York staple.
Through this partnership, Piece of Cake Moving & Storage will receive extensive brand promotion at Knicks games at The Garden, including LED signage, basket post signage, on-field contests and features. in-game promotions on GardenVision. Piece of Cake will bring its trademark cheer to Madison Square Garden with on-court contests at ten Knicks home games where fans will have a chance to win big cash prizes. Additionally, Piece of Cake will be prominently featured in multiple communications from Knicks Season Ticket members and on digital signs outside of Madison Square Garden, which are on display to the millions of people who pass by The Garden each day.
“This is an exceptional opportunity to partner with a brand recognized as the leader in the moving industry throughout New York City,” said Ron Skotarczak, executive vice president, chief sales and marketing officer, Madison Square Garden Entertainment Corp. At MSG Sports and MSG Entertainment, Piece of Cake puts the needs and experience of its customers first and for us is a perfect partner.
“At Piece of Cake, we are proud to be the trusted mover for New Yorkers, and now the premier moving and storage partner for the iconic New York Knicks,” said Voyo Popovic, Founder and CEO of Piece of Cake Moving and Storage. “Nobody represents the spirit of New York like the Knicks – they’re always on the ball and playing every minute, that’s what it means to move like a New Yorker. Our partnership with the Knicks marries two of the most famous brands in New York as we both rock this city.
In addition to the partnership with the New York Knicks, Piece of Cake will launch its Move Like a New Yorker campaign to reach basketball fans and New Yorkers beyond Madison Square Garden. The campaign will bring the company’s merriment to life throughout the season with a scavenger hunt across New York and on social media. Piece of Cake will also delight customers with a Knicks ticket contest and prizes throughout the season.
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes: New York Knicks (NBA) and New York Rangers (NHL); two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a North American esports organization, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two professional sports team performance centers – the MSG Training Center in Greenburgh, NY and the CLG Performance Center in Los Angeles, CA. More information is available atwww.msgsports.com.
About moving and storing Piece of Cake
Founded in 2017 by Voyo Popovic, Piece of Cake Moving & Storage is New York’s fastest growing and highest rated moving company. Based in New York with local offices in Miami and Los Angeles, recognized as the 104th fastest growing company in the United States by Inc Magazine in 2022, Piece of Cake is shaking up the traditional moving industry with a customer experience authentic, competitive prices, and logistics progress. Piece of Cake services include: local moving services in New York, Florida and Southern California; nationwide long distance moving services; pick-up and delivery storage, guaranteed flat rate pricing; full packing services; unparalleled customer service; federal and state moving accreditation; trained and experienced professional movers; a secure and compliant fleet of trucks with GPS tracking; and a team dedicated to customer success. More information is available atmypieceofcakemove.comor on social media at @pieceofcakemoving.
Madison Square Garden Sports:
KEYWORD: CALIFORNIA NEW YORK FLORIDA UNITED STATES NORTH AMERICA
SECTOR KEYWORD: LICENSING (SPORTS) TRANSPORT OTHER ENTERTAINMENT LICENSING (ENTERTAINMENT) LOGISTICS/SUPPLY CHAIN MANAGEMENT SOCIAL MEDIA ENTERTAINMENT OTHER SPORTS OTHER COMMUNICATIONS GENERAL SPORTS BASKETBALL SPORTS MARKETING ADVERTISING COMMUNICATIONS EVENTS/CONCERTS MEDIA GENERAL ENTERTAINMENT
SOURCE: Madison Square Garden Sports Corp.
Copyright BusinessWire 2022.
PUBLISHED: 10/18/2022 11:00 a.m. / DISK: 10/18/2022 11:03 a.m.
Copyright BusinessWire 2022.