Heist Ulta Beauty: shoplifters clear Chicago store shelves in viral video


CHICAGO, ILLINOIS: An Ulta Beauty store in northern Illinois was robbed in broad daylight this weekend. The robbery filmed by passers-by has become a viral video. The footage shows at least three culprits wearing masks as they empty shelves of expensive Christian Dior and Armani makeup into black trash bags.

The man filming the heist on his phone was visibly shocked by the scene unfolding before his eyes. “Look at that! Wow. Foolish,” the man said. “It’s in the middle of Ulta right now!” As the video continues, the man can be heard repeating the word “crazy” several times as other customers could be seen not interfering in any way with the flight.


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A spokesperson for Ultra Beauty said Fox News they were aware of the incident and reported it to the police. The store where the theft took place is located in Norridge, Ill., About 15 miles northwest of Chicago.

“At Ulta Beauty, the safety of our associates and guests is our top priority,” said Eileen Ziesemer, vice president of public relations at Ulta. “We are aware of criminal activity at our Norridge store over the weekend and are fully cooperating with local police in the investigation.” She added that no one was injured during the flight.

Earlier in September, Chicago police issued two warnings to businesses about groups of shoplifters raiding stores to steal perfumes. One of the warnings stated that the thieves were fleeing with trash bags full of stolen goods. The other warning referred to a store in the 400 Block in northern Michigan that had been targeted three times between August 27 and August 31. All of the stores were Ulta Beauty stores.

A gang of three shoplifters were filmed emptying the shelves of a Chicago Ulta Beauty store on Saturday. (Twitter)

As a result of this, it was reported that thieves wielding trash bags stole Ulta at 2754 North Clybourn Avenue and another outlet at 1107 South Delano Court in the South Loop. Ulta’s thefts are believed to be part of a large-scale operation that sells stolen brand name merchandise online at very bargain prices.

The daily mail reported that three organized thieves gangs targeted shops in the city. According to a local report from September 22, a team of shoplifters repeatedly raided high-end retailers to steal expensive handbags along the Magnificent Mile, Oak Street and Rush Street in September. Police are also looking for a two-man team who steal bags full of cigarettes from Walgreens stores, CWB Chicago reported.

The report says that around 4 p.m. on September 20, a Bottega Veneta employee admitted a man into the store at 800 North Michigan. About eleven other men flocked behind the first. The team recovered around 35 handbags, which sell for thousands of dollars each, from the shelves and ran for the door. A police report says the crew escaped in at least two cars, including a gray Honda CRV.

ULTA Beauty’s West Hills store in West Hills, Calif. (Photo by Frazer Harrison / Getty Images)

In another incident, a group of six men entered Salvatore Ferragamo, 645 North Michigan, but left with nothing. A store worker reportedly recognized some of the men as part of a team that took away $ 43,000 worth of handbags and seriously injured the store’s 73-year-old security guard in August. The report adds that about an hour later, the same men broke into Burberry, 633 North Michigan, pushed the store security guard and stole nine handbags. They fled in cars waiting outside, witnesses said.

Three men are said to have carried out a similar raid for handbags at Intermix at 40 East Delaware. On September 13, at Moncler, 33 East Oak, six people wearing masks entered the store and robbed high-end products. At least one of these offenders had a gun.

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