Goldfish & Dunkin’ Pumpkin Spice Crackers hit shelves this fall


It’s almost PSL season, whether you like it or not. But if the pumpkin spice launches of 7-Eleven, Oreo, and Krispy Kreme weren’t enough to signal the start of the season, maybe this will: Goldfish is teaming up with Dunkin’ to release its own iteration.

In an unlikely partnership, the cracker maker and coffee king create Pumpkin Spice Grahams reminiscent of a beloved donut flavor. The all-new innovation, which hits all stores September 1, features notes of pumpkin, donut frosting and warm spice. Think: cinnamon, cloves and nutmeg.

“We continue to take Goldfish® to the next level with delicious and unexpected new partnerships. New limited-edition Goldfish Dunkin’ Pumpkin Spice Graham crackers bring together two fun and iconic brands to offer pumpkin spice lovers a new way to experience the sweet side of their favorite snack,” Campbell Snacks Marketing Director Janda Lukin said in a press release. “This is Goldfish’s first time exploiting pumpkin spice season and we don’t might be happiest to partner with the brand that knows pumpkin spice best.”

For those who can’t wait for the wider September release, Dunkin’ and Goldfish are giving fans a sneak peek on August 18 at 12 p.m. You can catch the Pumpkin Spice Grahams exclusively through TikTok. Just go to the link in the bio at @Goldfishsmiles Thursday.

“In collaboration with Goldfish, we’re bringing fans a new on-the-go snack during one of the most popular seasons of the year: Pumpkin Spice Season!” Vice President of Retail Development at Dunkin’ Brian Gilbert said in the statement. “The limited-edition Goldfish Dunkin’ Pumpkin Spice Grahams embody everything we love about this special time, from the warm pumpkin spice you’ll find in our delicious latte or hints of our classic donut glaze in our baked goods. We’re sure this will be a real treat for all pumpkin spice lovers.”


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