Entenmann’s® Launches Modified Packaging to Keep Favorites on Retail Shelves | New


HORSHAM, Pennsylvania., October 1, 2021 / PRNewswire / – The Next Time You Buy Your Favorite Entenmann’s® products in full size, you may notice the packaging is a little different. The clear cellophane “window” that has featured its donuts, cookies and cakes for decades will be temporarily replaced with a photo of the sweet baked goods inside. Some Entenmann Danish will be in transparent clamshell packaging.

There is no change on any of the products, but why this subtle change in the boxes? This is in response to a material supply disruption caused by Hurricane Ida. At September 1st, a dam erupted near the Valley Forge, Pennsylvania, a facility that produces Entenmann’s packaging, seriously flooding the facility. The event destroyed 5,000 tonnes of packaging inventory and caused critical damage to the machines that produce the cartons and boxes. The emergency severely impacted Entenmann’s entire supply chain – from the bakeries that produce the sweet baked goods to those that deliver them fresh to retailers every day – and caused a brief disruption in the supply chain. product availability.

“Our goal is to ensure that our consumers can continue to enjoy their favorite Entenmann’s products,” said Jason amar, Marketing Director at Entenmann’s, Bimbo Bakeries United States. “Designing and printing classic Entenmann boxes with the window is a specialized solution. Changing the packaging to a windowless option and clam shells offers the fastest way to get products back on the shelf. “

The company’s swift actions are also protecting the livelihoods of hundreds of people across the sweet baked goods supply chain, from ingredient suppliers to retailers, many of whom were also affected by the hurricane. Ida in the northeast.

As Americans experience shortages of consumer goods, including groceries, Entenmann’s creative response is a welcome change to empty shelves.

“Rest assured the products haven’t changed,” Amar said. “Your delicious favorites taste the same, and the modified packaging will have no impact on freshness or quality.”

The changed packaging will hit shelves from this week and will last until at least the end of 2021.

About Entenmann® Bakery

The history of Entenmann dates back over 120 years to 1898 when Guillaume Entenmann opened its first bakery in Brooklyn, New York. In the 1960s, the company sold delicious donuts throughout the new York Metropolitan area; in the 1970s it started selling nationwide. Today, Entenmann’s markets more than 100 different bakery products in the United States, producing more than a billion donuts a year, including one of Entenmann’s # 1 rich frozen donuts, launched in 1973.


Bimbo bakeries United States is a leader in the baking industry, known for its premier brands, innovative products, freshness and quality. Our team of 20,000 U.S. associates operates more than 60 manufacturing sites in United States. More than 11,000 distribution channels deliver our main brands such as Entenmann’s, Stroehmann, Maier’s, Sara lee, Thomas’, Bimbo, Marinela, Barcel, Boboli, Arnold®, Artesano®, Ball Park®, Bimbo®, Boboli® and Brownberry®. Entenmann’s®, Little Bites®, Marinela®, Mrs Baird’s®, Oroweat®, Sara Lee®, Stroehmann® and Thomas’®. Bimbo bakeries United States is part of from Mexico Grupo Bimbo, SAB de CV, the world’s largest bakery company with operations in 33 countries.

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SOURCE Entenmann’s

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