Diana Holding reiterates its commitment to the new agricultural aggregation system in Morocco | Business


RABAT, Morocco – (BUSINESS WIRE) – July 8, 2021–

Domaines Zniber, a subsidiary of the Diana Holding group and a leading agro-industrial company, organized a conference in Berkane, the citrus capital of eastern Morocco. The large-scale event, which took place on July 8, aims to discuss a new system of agricultural aggregation in Morocco, with a focus on the citrus industry and development prospects.

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Audience side at the Diana Holding Group Berkane conference (Photo: Diana Holding)

In the presence of HE Mohamed Ali Habouha, governor of the province of Berkane, the event brought together high-level officials and actors from the agricultural sector in Morocco, in particular:

• Nabil Chaouki, Director, Sectors Development Department (DDFP),

• El Mahdi Arrifi, Director General of the Agricultural Development Agency (ADA),

• Professor Faouzi Bekkaoui, Director of the National Institute of Agronomic Research (INRA),

• Abdellah Jrid, President of the Association of Citrus Producers of Morocco (ASPAM), and;

• Otman Rouchdi, Managing Director of Domaines Zniber.

In her speech, Rita Maria Zniber, CEO and President of Diana Holding, praised the “leadership and vision of His Majesty King Mohammed VI, who aspires to make Morocco a champion of African agriculture, and reiterated his commitment economic, social and environmental to boost the agri-food industry. “

The event reflects the efforts of Diana Holding to strengthen competitiveness and position the Moroccan citrus industry as one of the key players on the international scene, and better meet the demands of local and global markets. It also enabled Domaines Zniber to present their aggregation projects and take stock of the development prospects of the agricultural sector.

A visit was organized to the Berkane Packaging Station at Domaines Zniber, equipped with high-tech machines to ensure optimal storage, conditioning and conditioning of citrus fruits, with a total export capacity of 100,000 tonnes.

About Diana Holding

A major player in the food industry, the Diana Holding Group has consolidated and extended its presence in Morocco for more than 55 years. It occupies 7th place in the ranking of the largest private groups in Morocco, with a turnover of 3.352 billion dirhams in 2020 and 6,500 direct jobs This benchmark agri-food group ranks 7th in the ranking of the largest private groups in Morocco, with a consolidated turnover of 3.352 billion dirhams in 2020 (Covid-19 crisis) and 6500 direct jobs.

*Source: AETOFil

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CONTACT: Press contact:

Kenza El Kerdoudi

[email protected]



SOURCE: Diana Holding

Copyright Business Wire 2021.

PUB: 08/07/2021 12:45 / DISC: 08/07/2021 12:46


Copyright Business Wire 2021.

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