Data and storage are two sides of the same coin


Digital transformation has exponentially increased the creation and consumption of data, with IDC estimating that the amount of data generated by endpoints, edge and core will reach 143 trn GigaByte (GB) by 2024. A direct fallout from this growing streams of data are growing demand for dynamic storage solutions that can help consumers and businesses meet their next-generation needs, says Jaganathan Chelliah, Senior Director – Marketing, India, Middle East and TIA (Turkey, Israel and Africa), Western Digital, in an interview with Sudhir Chowdhary. Excerpts:

How big is the storage industry in India?
The growing reliance on digital media has led to a huge increase in data creation and consumption, which has driven the demand for smart storage solutions. This is well reflected in the figures for the global storage industry, which is expected to grow at a CAGR of 26% over the period 2022-2027, according to Expert Market Research. India is also experiencing exponential growth in terms of data creation and consumption. Digitization, increased adoption of IoT-connected devices, hybrid work culture, e-commerce boom, and Digital India initiatives have acted as catalysts for the growth of the storage industry.

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How do you follow the evolution of the demand for storage solutions?
Consumers today want different types of storage solutions, depending on their needs. It can be a simple backup storage device, a super-fast portable device, a device to upgrade their PC, or a device that enhances their gaming rigs. We have storage solutions specially designed for a diverse set of storage demands and needs, for mobile phones, PCs, cars, etc. In fact, we have the broadest portfolio of Solid-State Drives (SSDs) among our WD and SanDisk brands.

How has the need for storage solutions evolved for businesses in India?
Digital transformation and the use of technologies such as AI/ML and IoT have highlighted the importance of data. Companies generate and process huge amounts of data to make informed business decisions. According to IDC, data generated globally is expected to double between 2022 and 2026, increasing the pressure on businesses to manage and preserve data. This makes storage of paramount importance.

With unmatched TCO (total cost of ownership), Western Digital’s hard disk drive (HDD) technology and capacity leadership enable customers to efficiently provision and scale their data center settings. SSDs, on the other hand, offer a new level of performance due to their incredibly low latency, fast read and write speeds, large capacities, and long lifespan.

We are also attentive to the storage needs of different sectors. For example, from a data center perspective, software-defined storage (SDS) provides the flexible storage foundation and agility that organizations need for smooth digital transformation. Today, companies are also looking for a combination of SSDs and HDDs when building infrastructure for data centers. Western Digital announced that it is shipping the world’s first 22TB hard drives, further expanding its areal density leadership and delivering customer value by lowering total cost of ownership.

What products do you offer to meet this growing demand for storage?
Western Digital offers the widest range of purpose-built hard drive and flash storage solutions that meet different use cases, whether for personal, business, gaming, entertainment or enterprise needs. For example, professionals today need quick solutions to move files seamlessly across multiple devices. Our portfolio of portable SSDs under the SanDisk and WD brands have been specially developed for content creators and prosumers on the go. Likewise, our WD Blue line of drives offer the performance boost, reliability, and extra capacity to meet your PC’s most extreme demands, while our WD_BLACK portfolio was designed from the ground up for gamers. In the enterprise segment, we have the highest capacity hard drives. Our WD Purple is designed for surveillance and offers hard drives and microSD cards. We also offer platforms for next-generation disaggregated storage and SDS systems.

What is the role of your R&D center in India in expanding the WD portfolio?
India has been an important strategic market for Western Digital in terms of sales and marketing and our R&D efforts. The Bengaluru R&D Center is one of our largest innovation centers in the world and makes a significant contribution to product development.


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