Aphria Inc. Expands 510 Vaping Offerings Across Its Portfolio of Award-Winning Adult Brands

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Each Aphria vaporizer is designed with a unique offering to meet the demands of a diverse consumer segment. Whether through limited exit options, like Solei’s Harvest frosted mint or through the company’s proprietary extraction processes, 510 vaporizers of all brands deliver high quality extract without cutting agents.

“From day one, we have been committed to strategically developing a portfolio of award-winning brands that resonates with Canadians, delivers exceptional patient and consumer experiences, and competes in the illicit market,” said Irwin D. Simon, Chief executive officer. “We believe the strength of our brands remains unmatched in the industry and we are excited to expand 510 vaporizers across our brand portfolio, including Broken Coast’s first 2.0 cannabis product. As a result, Aphria continues to win market share and become the category leader, and successfully increase our revenues from adult cannabis products by 184% in our last fiscal year, ”said Irwin D. Simon, Chief executive officer.

The vape category should represent up to 20% of sales for adult use in Canada.1 At present, the Company maintains its number one position in the adult use market in both Alberta and Ontario, two of the largest provinces in Canada. In the last three months (ended October 31, 2020) in Ontario, Aphria continued to occupy the number one position with over 20% market share, high margin vape category in retail and online channels.2.3

Mr. Simon continued, “One of the biggest opportunities for Aphria is to convert consumers from the existing $ 3.9 billion illicit market We have ambitious goals with plans in place to continue growing our market share nationwide, already increasing our revenue from adult cannabis products by 184% in our last fiscal year . Our key insights into consumer data and our understanding of our consumption preferences, along with our strong innovation pipeline, allow us to continue to introduce premium products, such as our 510 Vapes, which together with our superior quality , are a key driver of conversion. ”

The company also announced that RIFF, Good Supply and Broken Coast will launch higher volume vape offerings with 1g fillings in the coming months.

Solei

Solei continues to appeal to consumers with its Moments platform and the thoughtful expansion of its product offerings, such as its limited release of the new Harvest frosted mint 510 Vape, which is one of the first seasonal vapes on the market. Harvest frosted mint brings a unique touch to Solei’s portfolio and is now available in Ontario, Alberta and New Brunswick until quantities run out.

Broken Coast

Broken Coast is widely recognized for setting the standard for premium cannabis in Canada. Take advantage of exclusive cultivation practices, optimized for each cultivar, Broken Coast coaxes the ultimate expression of each plant. For the first time, Broken Coast introduced 510 vapes to its product offering, which will be available from december 2020 nationwide (except for Quebec) with the Stargazer, Headstash and Frost Monster strains. Broken Coast’s proprietary extraction process properly preserves strain-specific cannabis terpenes and is reintroduced into a high-quality THC extract.

RIFF

RIFF has expanded its offering by launching iconic duos such as Grand Daddy Purps x Sour Kush and Jean Guy x Super Lemon Haze in 510 Vape Cartridges and 510 Battery, which are available nationwide (except Quebec) and the 1g format to be launched nationally in the coming months (with the exception of Quebec). the RIFF The vape formulation is a combination of two unique strains using high quality THC distillate and cannabis terpenes extracted from the cannabis plant.

Good supply

from Canada number one vape brand since June of this year4. Good supply has expanded its line of best-selling 510 vapes. Known for its cannabis-inspired formulations, Good Supply builds on the success of Pineapple Express vape, which was the best-selling vape in Ontario since January 20205. Now available nationwide (except Quebec and Newfoundland), Good Supply will offer three new strains to its 510 Vape range, including Purple monkey, Tangie kush and white widow, in addition to extending Pineapple Express and Purple monkey in 1g 510 Vapes.

B! NGO

Launched in September this year, B! NGO enters Cannabis 2.0 with Mist! and Gross! 510 vapers. Like his flower offerings, B! NGO The vapes will be launched in a larger volume with 1g fillings and two unique flavor profiles, available nationwide (with the exception of Quebec) from december 2020.

We have a good thing growing

About Aphria inc.

Aphria Inc. is a leading global cannabis company driven by an unwavering commitment to our people, the planet, product quality and innovation. Based at Leamington, Ontario – the capital greenhouse of Canada – Aphria Inc. has set the standard for the low-cost production of high-quality, large-scale cannabis, grown in the most natural conditions possible. By focusing on untapped opportunities and leveraging the latest technology, Aphria Inc. is committed to bringing disruptive innovation to the global cannabis market. The company’s brand portfolio is founded on consumer insights researched by experts and designed to meet the needs of each consumer segment. Rooted in the multigenerational expertise of our founders in commercial agriculture, Aphria Inc. creates sustainable long-term shareholder value through a diverse approach to innovation, strategic partnerships and global expansion.

For more information visit: aphriainc.com

CAUTION REGARDING FORWARD-LOOKING STATEMENTS: Certain information contained in this press release constitutes forward-looking statements under applicable securities laws and is expressly qualified by this cautionary statement. All statements contained in this press release that are not statements of historical fact can be considered as forward-looking statements. Forward-looking statements are often identified by words such as “may”, “should”, “anticipate”, “expect”, “potential”, “believe”, “intend” or the negative of these terms. and similar expressions. Forward-looking statements contained in this press release include, but are not limited to, statements regarding the planned launch by Aphria of new brand offerings and product formats. Forward-looking statements are based on the opinions, estimates and perception of management’s trends and beliefs with respect to future events at the date the statements are made, and are subject to various risks and uncertainties. and other factors that could cause actual events or results to differ materially from those projected in forward-looking statements. Factors that may cause such differences include, but are not limited to, the risks associated with COVID-19 nationally and globally that could have a material adverse impact on Aphria’s business, operations and financial results, including disruptions in cultivation and processing, supply chains and sales. channels, as well as a deterioration in general economic conditions, including national and / or global recessions and government response to the COVID-19 pandemic with respect to retail store operations; general economic conditions; adverse industry events; marketing costs; loss of markets; future legislative and regulatory developments relating to cannabis or otherwise affecting Aphria’s business or its consumers in general; the inability to access sufficient capital from internal and external sources, and / or the inability to access sufficient capital on favorable terms; the cannabis industry in Canada usually; income tax and regulatory matters, including delays in issuing licenses; the sale and distribution of vapes; Aphria’s ability to meet its liquidity needs to fund its day-to-day operations; Aphria’s ability to execute its business strategies; competition; poor harvests; the safety of cannabis-derived products; currency and interest rate fluctuations.

Readers are cautioned that the foregoing list is not exhaustive and that they should carefully consider the various risks and uncertainties identified in the documents filed by the Company on SEDAR and EDGAR. Readers are further cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are based will be achieved. This information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated.

The forward-looking statements included in this press release are made as of the date of this press release and the Company does not undertake to publicly update these forward-looking statements to reflect new information, subsequent events or otherwise, unless applicable securities do not require it. laws. Neither the TSX nor its Regulation Services Provider (as that term is defined in the policies of the Toronto Stock Exchange) accepts responsibility for the adequacy or accuracy of this release.

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1 Aphria internal sales forecast

2 Canadian Perspectives Headphones

3 OCS sales data

4 Headset Canadian Insights (BC, AB, SK, ON retail stores) – June to September 2020

5 OCS sales data. Total sales Jan-Oct 2020

SOURCE Aphria inc.

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